The metrics are used in Actuals Report. You can find the description from the below table.
For [ Field_Key ] information, please refer to this Link.
Touchpoint
Metric Name |
Description |
| Touchpoints (Impression+Click) | Sum of impressions and clicks that Airbridge collected directly via tracking link or Web SDK. *Impressions (Channel), Clicks (Channel), and TP from SAN is not included in this metric. |
| Impressions | Number of impressions that Airbridge collected, including those from the same user |
| Clicks | Number of clicks that Airbridge collected, including those from the same user |
| Impressions (Channel) | Number of Impressions received from the Ad channel (data received through API every 4 hours) |
| Clicks (Channel) | Number of Clicks received from the Ad channel (data received through API every 4 hours) |
Cost
Metric Name |
Description |
| Cost (Channel) | Total spending received from the channel (data received through API every 4 hours) |
App
Metric Name |
Description |
| Events (App) | Number of events in App |
| Event Value (App) | Sum of event values in App |
| Attributed Events (App) | Number of events that are attributed to Integrated Channel or Custom Channel |
| Installs (App) | Number of installs (both paid and organic), measured by first-time app opens. (sum of first install and re-install) |
| First Installs (App) | Number of Installs, excluding the Installs that happened in the past |
| Re-Installs (App) | Number of times a user deletes, re-downloads and opens the same app |
| Attributed Installs (App) | Number of installs that are attributed to Integrated Channel or Custom Channel |
| Unattributed Installs (App) | Number of installs that are not attributed to any Channel |
| Deferred Deeplink Installs (App) | Number of installs that launched with deferred deeplink |
| Uninstalls (App) | Number of uninstalls |
| Total Opens (App) |
Number of App opens, including both Deeplink Opens and Non-deeplink Opens |
| Deeplink Opens (App) | Number of App opens through DeepLink |
| Non-Deeplink Opens (App) | Number of opens excluding the opens via deeplink |
| First Order Complete (App) | Number of Order Complete events in App |
| First Revenue (App) | Revenue from App events (local currency) |
| Re-Order Complete (App) | Number of first purchase events, out of all purchase events in App |
| Re-Revenue (App) | Total revenue of first purchases (local currency), out of all purchase events in App |
| Attributed Order Complete (App) | Number of re-purchase events, out of all purchase events in App |
| Attributed Revenue (App) | Total revenue of re-purchases (local currency), out of all purchase events in App |
| Unattributed Order Complete (App) | Number of purchase events that are attributed to Integrated Channel or Custom Channel, out of all purchase events in App |
| Unattributed Revenue (App) | Total revenue of purchases (local currency) that are attributed to Integrated Channel or Custom Channel, out of all purchase events in App |
| Order Complete (App) | Number of purchase events that are not attributed to any Channel, out of all purchase events in App |
| Revenue (App) | Total revenue of purchases (local currency) that are not attributed to any Channel, out of all purchase events in App |
| Sign-Up (App) | Number of Sign-up events in App |
| Sign-In (App) | Number of Sign-in events in App |
| Sign-Out (App) | Number of Sign-out events in App |
| Home Screen (App) | Number of Home Screen events in App |
| Product Catalog (App) | Number of Product Catalog events in App |
| Search Results (App) | Number of Search Results events in App |
| Product View (App) | Number of Product View events in App |
| Add to Cart (App) | Number of Add to Cart events in App |
| Order Complete (App) | Number of Order Complete events in App |
| Revenue (App) | Revenue from App events (local currency) |
| Order Cancel (App) | Number of Order Cancel events in App |
| Refund Amount (App) | Refund Amount from App events (local currency) |
| SKAN Installs (App) | The number of Install events by SKAdNetwork of iOS |
| SKAN Re-installs (App) | The number of Re-install events from the install event of SKAdNetwork |
| SKAN Assisted Install (App) | One of the multi-touchpoints of the user before installs but was not selected as a winning touchpoint in the SKAdNetwork attribution model. Up to five different channels credited for contributing to the install will receive assisted install given from the SKAdNetwork. |
| SKAN Revenue | The total amount purchased by the user for 24 hours after SKAdNetwork install event occurs. SKAdNetwork Revenue is calculated by multiplying the median value of the pre-defined revenue range with the number of users purchased. |
| SKAN Order Complete User | The number of users purchased for 24 hours after the SKAdNetwork install event occurs. It counts when revenue is generated, or conversion or engagement was occurred by 'order.completed' event. (see guide) |
| SKAN Number of Order Complete | The number of purchases that a user made for 24 hours after the SKAdNetwork install event occurs. It measures as an Engagement of 'order.completed' event. It counts as the number of purchases even when selected to track Revenue. |
| SKAN Sign-up (App) | Sign-up events selected as SKAdNetwork Conversion |
| SKAN Sign-in (App) | Sign-in events selected as SKAdNetwork Conversion |
| SKAN Sign-out (App) | Sign-out events selected as SKAdNetwork Conversion |
| SKAN Home Screen (App) | Home Screen events selected as SKAdNetwork Conversion |
| SKAN Product Catalog (App) | Product Catalog events selected as SKAdNetwork Conversion |
| SKAN Search Results (App) | Search Results events selected as SKAdNetwork Conversion |
| SKAN Product View (App) | Product View events selected as SKAdNetwork Conversion |
| SKAN Add to Cart (App) | Add to Cart events selected as SKAdNetwork Conversion |
| SKAN Order Cancel (App) | Order Cancel events selected as SKAdNetwork Conversion |
| SKAN {custom_goal_category} (App) | {custom_goal_category} selected as SKAdNetwork Conversion |
| App Custom Event (App) | Custom App metric |
Web
Metric Name |
Description |
| Events (Web) | Number of events from Web |
| Event Value (Web) | Sum of event values in Web |
| Attributed Events (Web) | Number of events that are attributed to Integrated Channel or Custom Channel |
| Opens (Web) | Number of Web opens, including those from the same user |
| Redirections (Web) | Number of Redirections in Web |
| Sign-Up (Web) | Number of Sign-up events in Web |
| Sign-In (Web) | Number of Sign-in events in Web |
| Sign-Out (Web) | Number of Sign-out events in Web |
| Home Screen (Web) | Number of Home Screen events in Web |
| Product Catalog (Web) | Number of Product Catalog events in Web |
| Search Results (Web) | Number of Search Results events in Web |
| Product View (Web) | Number of Product View events in Web |
| Add To Cart (Web) | Number of Add to Cart events in Web |
| Order Complete (Web) | Number of Order Complete events in Web |
| Revenue (Web) | Revenue from Web events, based local currency |
| Order Cancel (Web) | Number of Order Cancel events in Web |
| Refund Amount (Web) | Refund Amount from Web events (local currency) |
| Web Custom Event (Web) | Custom web metric |
App + Web
Metric Name |
Description |
| Sign-Up (App+Web) | Total Sign-up events, including both App and Web |
| Sign-In (App+Web) | Total Sign-in events, including both App and Web |
| Sign-Out (App+Web) | Total Log-out events, including both App and Web |
| Home Screen (App+Web) | Total Home Screen events, including both App and Web |
| Product Catalog (App+Web) | Total Product Catalog events, including both App and Web |
| Search Results (App+Web) | Total Search Results events, including both App and Web |
| Product View (App+Web) | Total Product View events, including both App and Web |
| Add to Cart (App+Web) | Total Add to Cart events, including both App and Web |
| Order Complete (App+Web) | Total Order Complete events, including both App and Web |
| Revenue (App+Web) | Total Revenue from App and Web events, based local currency |
| Order Cancel (App+Web) | Number of Order Cancel events in App and Web |
| Refund Amount (App+Web) | Refund Amount from App and Web events (local currency) |
