This document was prepared for your convenience and information. Nothing stated here can be replaced as legal advice. You should review it together with your company's legal team or other professional advisors. 

Starting December 2020, any applications submitted to the Apple App Store must provide Apple and its end-users with the type and the purpose of private information they collect.

The below list provides the items that you need to provide when submitting your application to the App Store.

  1. Data type your application collects
  2. Purpose of collected data use
  3. Whether collected data is used for tracking purpose
  4. Whether collected data is associated with the identity of the user in the form of a user ID

Applications that use Airbridge as a tracker have Airbridge SDK installed and it inevitably collects the minimum amount of privacy data needed to analyze advertisement performance. As a result, the advertisers(app developers) should submit the types of privacy data that the application collects by its default along with the privacy data Airbridge collects and utilizes.

The following table helps you understand the types and purposes of privacy data collected by Airbridge, so please review and confirm it carefully before submitting your application to App Store.



Privacy Data Types

Privacy Data Types collected by Airbridge

The types of privacy data that Airbridge can collect are shown in the table below.


Tracking Purpose?

According to Apple guidelines, what Airbridge performs does not constitute an act of 'tracking'. If you use the collected privacy data for 'tracking' purposes within your application, please respond to 'Yes'.

Data types

Detail types


Linked to

Contact Information

Email address (including hashed)
Phone number (including hashed)
Physical address
Other user contact info

No Yes
Identifiers User ID
Device ID
No If collects,
Purchase - No If collects,
Only 'Yes' to Product Interaction
Usage Data Product Interaction
Advertising Data
Other Usage Data
No If collects,
Other Data

Not Mentioned Data

No Yes

Contact Information

Airbridge does not collect any contact information. However, Airbridge SDK offers to transmit some of the contact info hashed in the client to the Airbridge server.

If you've configured to send Airbridge hashed contact info like email or phone number, please respond 'Yes' in the questionnaire.



  • User ID: Respond to 'Yes' only if you transmit user ID via Airbridge SDK.
  • Device ID(ADID): Respond to 'Yes' if you want to use it for analyzing ad performance. The end-user must allow the collection of ADID in advance.



Respond to 'Yes' only if tracking the purchase event via Airbridge SDK.


Usage Data

Airbridge SDK collects standard product interaction events. Moreover, advertisers can configure to collect custom product interactions. Please respond to 'Yes' on Product Interaction.


Other Data

Airbridge SDK collects and uses additional information such as IDFV, OS version, Device type, or Language. Moreover, Airbridge generates Airbridge ID to use within the system. Please respond to 'Yes'.


Privacy Data Types not collected by Airbridge

Airbridge does not collect the following privacy data for any purpose. it doesn't require considering tracking purpose and user data-personal information matching.


Data types

Detail types

Health and Fitness Health, Fitness
Financial Info Payment info, Credit info, Other financial info
Location Precise location, Coarse location
Sensitive Info e.g.) racial or ethnic data, sexual orientation, pregnancy or childbirth information, disability, religious or philosophical beliefs, trade union membership, political opinion, genetic information, or biometric data
Contacts e.g.) a list of contacts in the user’s phone, address book, or social graph

User Content

e.g.) Email, Text Messages, Photos or Video, Audio Data, Gameplay Content, Customer Support, Other User Content

Browsing History -
Search History -


Crash Data, Performance Data, Other Diagnostic Data



Data use purposes

After completing the selection of which privacy data you'd like to collect, you need to choose a relevant purpose for each data type. Likewise, in addition to the use of privacy data collected and utilized by your application, Airbridge uses the privacy data for advertising performance analysis as follows.

Data use purposes

Airbridge Default Setting

Third-party advertising No
Developer's advertising or marketing No
Product Personalization No
Analytics -
App functionality -
Other Purposes Any other purposes not listed


Third-party advertising

Please respond to 'Yes' if you share the data with a third party for the purpose of displaying third-party ads in your app.


Developer's advertising or marketing

Please respond to 'Yes' if you use to display the ads in your app (also if sharing with a third party to display your ads) or for other marketing purposes.


Product Personalization

Respond to 'Yes' if you use data for any product personalization.



Respond to 'Yes'.


App functionality

Respond to 'Yes'.


Other Purposes

Respond to 'Yes' for any other purposes not listed



Additional Information

Integrated media partners may not comply with Apple guidelines. Please ensure that your media partners or other SDKs do not violate the Apple guideline.

And in line with global privacy policy, Airbridge provides Opt-out in Airbridge SDK. For a subjected person who does not consent to provide privacy data or for children under the age of 14, the Opt-out function should be activated not to send the data to the Airbridge. 

Preparing for the App Store Review