Caution!
This document was prepared for your convenience and information. Nothing stated here can be replaced as legal advice. You should review it together with your company's legal team or other professional advisors.
Starting December 2020, any applications submitted to the Apple App Store must provide Apple and its end-users with the type and the purpose of private information they collect.
The below list provides the items that you need to provide when submitting your application to the App Store.
- Data type your application collects
- Purpose of collected data use
- Whether collected data is used for tracking purpose
- Whether collected data is associated with the identity of the user in the form of a user ID
Applications that use Airbridge as a tracker have Airbridge SDK installed and it inevitably collects the minimum amount of privacy data needed to analyze advertisement performance. As a result, the advertisers(app developers) should submit the types of privacy data that the application collects by its default along with the privacy data Airbridge collects and utilizes.
The following table helps you understand the types and purposes of privacy data collected by Airbridge, so please review and confirm it carefully before submitting your application to App Store.
Privacy Data Types
Privacy Data Types collected by Airbridge
The types of privacy data that Airbridge can collect are shown in the table below.
Tracking Purpose?
According to Apple guidelines, what Airbridge performs does not constitute an act of 'tracking'. If you use the collected privacy data for 'tracking' purposes within your application, please respond to 'Yes'.
Data types |
Detail types |
Tracking
|
Linked to
|
|---|---|---|---|
| Optional | |||
| Contact Information |
Name |
No | Yes |
| Identifiers | User ID Device ID |
No | If collects, yes |
| Purchase | - | No | If collects, yes |
| Only 'Yes' to Product Interaction | |||
| Usage Data | Product Interaction Advertising Data Other Usage Data |
No | If collects, yes |
| Yes | |||
| Other Data |
Not Mentioned Data |
No | Yes |
Contact Information
Airbridge does not collect any contact information. However, Airbridge SDK offers to transmit some of the contact info hashed in the client to the Airbridge server.
If you've configured to send Airbridge hashed contact info like email or phone number, please respond 'Yes' in the questionnaire.
Identifiers
- User ID: Respond to 'Yes' only if you transmit user ID via Airbridge SDK.
- Device ID(ADID): Respond to 'Yes' if you want to use it for analyzing ad performance. The end-user must allow the collection of ADID in advance.
Purchase
Respond to 'Yes' only if tracking the purchase event via Airbridge SDK.
Usage Data
Airbridge SDK collects standard product interaction events. Moreover, advertisers can configure to collect custom product interactions. Please respond to 'Yes' on Product Interaction.
Other Data
Airbridge SDK collects and uses additional information such as IDFV, OS version, Device type, or Language. Moreover, Airbridge generates Airbridge ID to use within the system. Please respond to 'Yes'.
Privacy Data Types not collected by Airbridge
Airbridge does not collect the following privacy data for any purpose. it doesn't require considering tracking purpose and user data-personal information matching.
Data types |
Detail types |
|---|---|
| Health and Fitness | Health, Fitness |
| Financial Info | Payment info, Credit info, Other financial info |
| Location | Precise location, Coarse location |
| Sensitive Info | e.g.) racial or ethnic data, sexual orientation, pregnancy or childbirth information, disability, religious or philosophical beliefs, trade union membership, political opinion, genetic information, or biometric data |
| Contacts | e.g.) a list of contacts in the user’s phone, address book, or social graph |
|
User Content |
e.g.) Email, Text Messages, Photos or Video, Audio Data, Gameplay Content, Customer Support, Other User Content |
| Browsing History | - |
| Search History | - |
|
Diagnostics |
Crash Data, Performance Data, Other Diagnostic Data |
Data use purposes
After completing the selection of which privacy data you'd like to collect, you need to choose a relevant purpose for each data type. Likewise, in addition to the use of privacy data collected and utilized by your application, Airbridge uses the privacy data for advertising performance analysis as follows.
Data use purposes |
Airbridge Default Setting |
|---|---|
| Third-party advertising | No |
| Developer's advertising or marketing | No |
| Product Personalization | No |
| Analytics | - |
| App functionality | - |
| Other Purposes | Any other purposes not listed |
Third-party advertising
Please respond to 'Yes' if you share the data with a third party for the purpose of displaying third-party ads in your app.
Developer's advertising or marketing
Please respond to 'Yes' if you use to display the ads in your app (also if sharing with a third party to display your ads) or for other marketing purposes.
Product Personalization
Respond to 'Yes' if you use data for any product personalization.
Analytics
Respond to 'Yes'.
App functionality
Respond to 'Yes'.
Other Purposes
Respond to 'Yes' for any other purposes not listed
Additional Information
Integrated media partners may not comply with Apple guidelines. Please ensure that your media partners or other SDKs do not violate the Apple guideline.
And in line with global privacy policy, Airbridge provides Opt-out in Airbridge SDK. For a subjected person who does not consent to provide privacy data or for children under the age of 14, the Opt-out function should be activated not to send the data to the Airbridge.
